Crakd Limited ("Crakd", "we", "us", "our") is a company registered in England and Wales under company number 16339368, with its registered office at 70 Home Park Road, London, England, SW19 7HN.
We provide workflow automation applications for businesses using Pegasus Opera accounting software. This Privacy Policy explains how we collect, use, store, and protect personal data when you:
For questions about this policy, contact us at support@crakd.ai.
When you visit crakd.ai, we may collect:
When you request a demo, download materials, or engage with our sales process, we collect:
When your organisation subscribes to the Service, we collect and process:
Where the Service processes data from your Opera system, it may handle personal data of your suppliers' and customers' contact persons (names, email addresses, business phone numbers). This data is processed on your behalf - see clause 5.
We use personal data for the following purposes:
| Purpose | Lawful Basis (UK GDPR) |
|---|---|
| Providing and operating the Service | Performance of a contract (Art. 6(1)(b)) |
| Creating and managing User accounts | Performance of a contract |
| Processing payments and invoicing | Performance of a contract |
| Sending service-related communications (onboarding, updates, downtime notices) | Performance of a contract |
| Providing application support | Performance of a contract |
| Responding to enquiries and demo requests | Legitimate interests (Art. 6(1)(f)) - responding to your request |
| Improving the Service (analytics, bug fixes, performance) | Legitimate interests - product improvement |
| Sending marketing communications (only with consent) | Consent (Art. 6(1)(a)) |
| Complying with legal obligations | Legal obligation (Art. 6(1)(c)) |
| Protecting against fraud, misuse, and security threats | Legitimate interests - security |
4.1. We will only send you marketing emails if you have given your explicit consent or if you are an existing customer and the communications relate to similar products and services (in accordance with the Privacy and Electronic Communications Regulations 2003).
4.2. Every marketing email includes an unsubscribe link. You can opt out at any time by clicking the link or emailing support@crakd.ai.
4.3. We do not sell, rent, or share your personal data with third parties for their marketing purposes.
5.1. Where your organisation subscribes to the Service, Crakd acts as a data processor in respect of the operational data transmitted from your Opera database via the Crakd platform.
5.2. Your organisation is the data controller for this data. We process it solely on your instructions for the purpose of delivering the Service.
5.3. This processing is governed by our Data Processing Agreement.
5.4. Crakd does not store your financial data beyond what is required for operational processing. Your financial data resides in your own Opera database and is accessed on demand by the Crakd platform.
We may share personal data with:
We do not sell personal data. We do not share personal data for advertising purposes.
| Data Type | Retention Period |
|---|---|
| Website analytics | 26 months |
| Contact form submissions | 24 months from last interaction, or until you ask us to delete |
| Prospective customer data | 24 months from last interaction |
| Subscriber account data | Duration of Subscription + 12 months |
| Billing records and invoices | 7 years (legal/accounting requirement) |
| Operational data (from Opera) | Not retained - accessed on demand from your Opera database |
| Support correspondence | Duration of Subscription + 12 months |
After the applicable retention period, personal data is securely deleted or anonymised.
8.1. Our website uses cookies to improve your experience and help us understand how the site is used.
Strictly Necessary Cookies - required for the website to function. Cannot be disabled.
Analytics Cookies - help us understand how visitors use the site (e.g., pages visited, time on site). We use these to improve our content and user experience.
Marketing Cookies - used to track the effectiveness of our marketing. Only set with your consent.
8.2. On your first visit, you will be presented with a cookie consent banner. You can manage your preferences at any time through the cookie settings on our website.
8.3. You can also control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.
9.1. We take the security of your data seriously and implement appropriate technical and organisational measures, including:
9.2. While we take all reasonable precautions, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
10.1. We primarily process and store personal data within the United Kingdom.
10.2. Where data is transferred outside the UK (for example, through infrastructure providers), we ensure appropriate safeguards are in place in accordance with UK GDPR, such as the UK International Data Transfer Agreement.
Under UK data protection law, you have the right to:
To exercise any of these rights, contact us at support@crakd.ai. We will respond within one month.
If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Our Service is not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
We may update this Privacy Policy from time to time. Where changes are material, we will notify you by email or through a notice on our website.
The "Last updated" date at the top of this policy indicates when it was most recently revised.
If you have any questions about this Privacy Policy or how we handle your data:
Crakd Limited
70 Home Park Road, London, England, SW19 7HN
Email: support@crakd.ai
Company number: 16339368